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What's New At Ava's
March 22, 2026
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Hi Reader,
Protein isn’t just for gym bros grunting into mirrors. It’s for everyone with a pulse. And this week at Ava’s Market, we’re diving fork-first into plant protein: the kind that doesn’t require you to chase a chicken around a yard first. (Chickens are fast. Have you seen them? Terrifying.)
Read on, and bulk up.
🍝 Punch-Packing Pasta
First up: Rummo Protein Pasta, specifically the spaghetti and elbows we’ve got waiting for you like little carb-shaped dumbbells. Rummo is from Benevento, Italy, where they’ve been making pasta since 1846. That’s older than most Bay Area real estate grudges. They use their traditional Lenta Lavorazione (slow processing) method, which helps the pasta hold its shape and sauce like it’s emotionally available. Rare.
What makes it special? It’s made from a blend of high-quality wheat and plant proteins like pea protein, giving it around 10g of protein per serving, which is more than standard pasta. And no, it doesn’t taste like damp gym socks. It tastes like… well, pasta! Real pasta. The kind you slurp up slowly, making intense eye contact across a candlelit table on Castro St, neither one of you backing down from the same strand of spaghetti, inching ever closer until the inevitable kiss at the end. (Sorry it was your dad and not a date, though. Awkward.)
Protein myth time: You do not have to eat steak to build muscle. Muscle is built from amino acids. Plants have amino acids. Congratulations, you’ve been successfully marketed to. Pair this pasta with a bean-based sauce or tofu crumbles and you’ve got a complete protein situation happening right there in your bowl. Your biceps won’t know the difference. And your colon will actually thank you (quietly, we hope).
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Fermented and Furious 🌱
Meet the squad: Lightlife Tempeh, Bob’s Red Mill TVP, organic tofu in more forms than your high school identity crisis, and Tofurky sausages that snap in a way that’s… mildly alarming.
Tempeh (originally from Indonesia) is fermented soybeans pressed into a cake that looks like it bench-presses other soy products. Fermentation makes it easier to digest and adds probiotics. That’s right. It’s jacked and cultured.
TVP (textured vegetable protein) is made from defatted soy flour. It’s cheap, shelf-stable, and packs about 12 grams of protein per 1/4 cup dry. (Hint: That's a LOT). It also absorbs flavor like your HOA absorbs drama.
Tofu? Complete protein. All nine essential amino acids. No, it does not “turn you into estrogen.” That myth refuses to die harder than dial-up internet. (RIP, AOL CD's). The phytoestrogens in soy are not human estrogen (nor do they magically convert into them!). If tofu changed hormones that easily, half of Mountain View would be shape-shifting daily.
Tofurky sausages? Convenient, high-protein, and suspiciously satisfying in a bun with mustard. You can grill them, slice them into pasta, or eat them freshly microwaved from (now) burned fingers. We don’t judge. Much.
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Powdered Photosynthesis 🌞
If you’d rather skip the “food that looks like food” phase, we’ve got Almond Protein, Chia Protein, and yes… Whey Protein too.
Almond protein is milled from pressed almonds after the oil is extracted. It’s nutty (obviously), fiber-rich, and great in smoothies. Chia protein? From the same tiny seeds that fueled Aztec warriors. (True story. Tiny seed. Big conquest energy.) Chia contains fiber, omega-3s, and protein, which means your smoothie can double as medieval armor for your insides.
And whey. Ah, whey. Technically dairy, but it’s a byproduct of cheese-making that used to get tossed or fed to animals. If you’re an “ethical vegan” who likes loopholes, whey can feel like rescuing protein from abandonment. It’s a complete protein and extremely bioavailable, meaning your body absorbs it efficiently. Think of it as the overachiever of the protein world. Annoying, but effective.
Another myth: You don’t need 200 grams of protein unless you’re training to lift a Subaru in the Whole Foods parking lot. How many grams per day do you need? Easy: Take your body weight (in lbs) and divide by 3. That's your bare minimum. Add more if you’re active. But don't worry… plants can absolutely get you there. And without the added sides of cholesterol and guilt about how beef cows are the original "AI data centers" of destroying the planet.
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Upcoming Events
- Sat, Feb 28 – 🪐 Planetary Alignment
A rare six-planet alignment will stretch across the night sky shortly after sunset… four of them bright enough to see without binoculars! Look up in awe, and reflect on infinity and how small you are in the universe, then fill that scary void with snacks from Ava's. Introspection is hungry work.
- Thu, Mar 5, 5-7pm (ish) – 🍺 Beer Tasting
Join us for a tasting from the Belgian masterminds behind Delirium Tremens, famously brewed with three different yeasts (because apparently one yeast wasn't a challenge for them). Come sip and see why this pink elephant never forgets… especially after the third pour.
- Fri, Mar 6, 5-7pm (ish) – 🍺 Beer Tasting
Anderson Valley Brewing will be making their way all the way from… Boonville? (That's a place?) with their latest seasonal offerings. Stop by and grab a free sample while they last!
- Sun, Mar 8 – ⏰ Daylight Savings Time
DST begins, the sun sets later, and we're here to remind you to "spring forward" into Ava's to pick up some treats to celebrate the arrival of brighter times and warmer days ahead. (Frickin' FINALLY, amirite?)
- Tue, Mar 17 – ☘️ St. Patrick's Day
That special day where you know you'll soon be peeing green (without needing to go to the doctor about it). Shamrocks, corned beef, and soda bread will be on every table, so pick up your ingredients from Ava's before your luck runs out (and so do we!)
- Fri, Mar 20, 5-7pm (ish) – 🍺 Beer Tasting
Get ready to crush classic brews at the East Brother Beer tasting, where beers named not for siblings but for a historic Bay lighthouse will flow like salty sea shanties. Sip the luscious liquid legacy that started as two Mill Valley neighbors’ hobby. (What's your excuse?)
Love (or hate) this newsletter? Let us know! newsletter@avasmkt.com
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