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What's New At Ava's
March 22, 2026
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Hi Reader,
Spring officially starts Friday, March 20. The air is warmer, the sun is out, and suddenly your brain is like, “What if… people came over?”
Which is confusing, because you like people, but from a distance.
And yet.
You walk into Ava’s. You glance at the front table. Something happens. Something biological. Like a caterpillar turning into a butterfly, except instead of wings, you now own a fondue pot and a suspicious amount of cheese.
You didn’t plan this.
But you are now… a host.
The Cheese (Your Transformation Begins)
It begins innocently. You notice the Fondue Pot. Historically, fondue dates back to Switzerland in the 1700s, when villagers melted cheese and wine together during long winters because fresh food was scarce and morale needed… assistance. It was survival. You, however, are doing it because it’s Friday and you made eye contact with Gruyère.
There’s something about melted cheese that turns a group of mildly acquainted humans into a bonded unit. People gather. They lean in. They start saying things like, “Wow, this is actually really good,” as if cheese has somehow betrayed them before. Hosting tip: keep cubes of bread, apples, or vegetables nearby, but also accept that at some point, someone will just dip directly with a fork and stop pretending.
Then you spot the Cheese Curler. A device that exists purely to make cheese look like it went to finishing school. Originally designed for cheeses like Tête de Moine (which literally means “monk’s head,” because monks were out here inventing luxury dairy centuries ago), it scrapes the surface into delicate curls. Why? Because thinner cheese = more surface area = more aroma = more flavor. Also because it looks extremely fancy and will make people assume you understand wine.
You will not stop curling. No one ever does. At some point there will be a small pile of cheese ribbons that looks like you’re woodworking, but dairy.
And then… Istara Pitt Basque cheese. Sheep’s milk, from the Basque region of France, where cheesemaking traditions are so old they predate most modern nations and possibly your last good decision. It’s smooth, nutty, slightly sweet, and incredibly balanced. Sheep’s milk also has smaller fat globules than cow’s milk, which gives it that rich-but-clean texture that makes you go, “Oh… oh this is different.”
Serve it with honey, fruit, or just slices on a board like a person who has suddenly developed standards. It melts beautifully, pairs well with jam, and elevates your entire spread from “snacks” to “I should host more often,” which is a dangerous thought.
At this point, you realize something unsettling: You are enjoying this.
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Chocolate (You Have Arrived)
Just when you think you’ve peaked… cheese board assembled, fondue bubbling, guests hovering like it’s a tiny dairy campfire… someone brings up chocolate.
Chocolate starts as a cocoa pod, which grows on trees in tropical regions and looks like something between a melon and a prop from a sci-fi movie. Crack it open and inside you’ll find white pulp-covered beans. Not brown. Not chocolate-colored. White. If you didn’t know better, you’d think you were about to eat lychee, not dessert’s final boss.
Those beans are fermented (yes, fermented), dried, roasted, and ground to become cocoa. This fermentation step is crucial; it develops the complex flavors we associate with chocolate, kind of like how coffee or wine gets its depth. So scientifically, chocolate is a carefully engineered flavor transformation that humans perfected over thousands of years… because we are very committed to our snacks.
At Ava’s, we’ve got a huge selection of chocolate and cocoa: bars, powders, single-origin varieties that make you feel like you should be taking notes even if you’re just standing in your kitchen.
And this Friday: a Choco Del Mar tasting.
This is rare. Genuinely. Most chocolatiers do not casually hand out samples like this, because chocolate is expensive to make and even more expensive to give away to people who will immediately go, “Wow, this tastes just like… chocolate.” But Choco Del Mar is doing it anyway, and you should absolutely take advantage of this moment like the snack opportunist you are becoming.
Pair chocolate with cheese if you’re feeling bold. Sweet + savory is a classic for a reason, and also because it makes you feel like you’ve unlocked a level of adulthood you didn’t know existed.
And now, here you are.
You didn’t mean to host a spring gathering.
You didn’t mean to own a fondue pot.
You definitely didn’t mean to have strong feelings about sheep’s milk cheese.
But like a butterfly emerging from a cocoon (slightly confused, but undeniably beautiful) you have transformed into the kind of person who says things like: “Come on over, I’ll put something together.”
And the wildest part?
You will.
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Upcoming Events
- Fri, Mar 20, 5-7pm (ish) – 🍺 Beer Tasting
Get ready to crush classic brews at the East Brother Beer tasting, where beers named not for siblings but for a historic Bay lighthouse will flow like salty sea shanties. Sip the luscious liquid legacy that started as two Mill Valley neighbors’ hobby. (What's your excuse?)
- Fri, Mar 20, 5-7pm (ish) – 🍫 Chocolate Tasting
This is a first! Most chocolatiers can't afford to just give away their chocolate, but Choco Del Mar is making an exception… just for us (and by extension… you)! Don't miss this rare chance to grab free chocolate that actually tastes good (and can be legally advertised as chocolate… looking at you, Nestle).
- Fri, Mar 20 – 💐 Spring
The equinox means… Spring is finally here! Go outside, breathe in the wonderful air, then immediately stop by Ava's for some antihistamines and kleenex for your seasonal allergies.
- Wed, Apr 1 – 🤡 April Fool's Day
No it's not.
- Sun, Apr 5 – 🐇 Easter
Easter means ham, bunnies, and the annual return of egg-shaped Reese's, which provide the optimal ratio of fake peanut butter type substance to fake chocolate-adjacent candy.
Love (or hate) this newsletter? Let us know! newsletter@avasmkt.com
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